Application Development for Real Estate Sales: A Complete Guide to Developing Real Estate Business

No one can deny the necessity of mobile applications in our lives. Although no industry is immune to the boom in mobile application development, core industries such as on-demand services, food and retail, and real estate have more shares. Yes, after the application revolution, the retail property business has also gained more revenue from sales, and revenue has grown rapidly. On this point, here is a complete guide on how to use useful apps to make your real estate transactions mobile.

Home buying trends

-Most purchasers first search through the Internet or online portals to search for property searches, and then look for other sources, such as paper advertisements, recommendations, etc.

-Millennials rely more on online searches for detailed information or information about property

-People like to look for real estate online because they can see a lot of real estate.

Types of real estate application solutions

-Online attribute search application

-Property booking solution

-Application solutions for renting apartments

-Property management solutions for owners

Although these are specific applications that can help real estate business owners and buyers, let’s take a look at the main functions that applications designed to help renters and real estate owners should have.

Direct selling method

The application should have a direct marketing method to promote the property held by the property owner. The app will list properties in a beautiful way, including location, price, property aspects, surrounding amenities, landmarks and other related information. In short, the app should be able to display all properties in a complacent and clear way, so that buyers can understand every minute of information about the property and can decide whether to choose one smoothly.

Support location tracking

Mobile users have become accustomed to navigation in terms of GPS or global positioning system, so you need to synchronize real estate mobile applications to Google Map to help property searchers. Integrating the application with geographic location will easily help buyers land on the phone’s Google Maps, so as to know the exact route and convenient transportation to the location of the property.

Easy to use user interface

You need to remember that a real estate application is not about showing brilliant and elegant design, but about user friendliness. Therefore, like any other user-centric application (e.g. e-commerce, online taxi service booking), your application should be user-friendly so that users can easily understand how to search for properties. The simple user interface of the app means fast attribute searches, responsive search filters, easy payments and saving favorites or wish lists.

The scope of the customer’s inquiry

Finally, don’t rule out the need for online query mechanisms in the application, such as live chat or email integration. This is a prerequisite for quickly responding to customers who are interested in real estate and want more information. They may want to talk directly with the seller.

Real estate is a booming industry, and to grasp all its potential, you also need a mobile app. By making it easier for potential customers to access your assets, this will help your business increase revenue and grow. However, when creating an application by an application development company, be sure to keep the above functions in mind.


How to reshape the hotel industry through mobile interaction

Smart phones occupy our attention all day long. They have changed the nature of our interaction with the world around us, including the way we conduct business.

When it comes to travel and hospitality spaces, mobile phones have completely changed the function, which is also favored by consumers. And, as expectations for mobile interactivity continue to increase, consumers have increasingly higher requirements for the types of services they can reach.

Here are some statistics that can help you grasp the extent to which mobile technology has penetrated the industry:

  • TripAdvisor is the most popular mobile application in the travel industry, with more than 230 million downloads and 150 million monthly active users.

  • Between 2011 and 2015, mobile bookings during travel increased by 1700%, from 1% of online revenue to 18%.

  • In 2017, 40% of travel sales came from mobile devices, and it is expected to reach 50% by 2021.

  • If your leisure travelers cannot meet their needs, 88% of leisure travelers will switch to other apps or websites

  • When planning a trip, more than 50% of travelers do not set a destination -60% of travelers will search for their next trip via mobile

  • By 2019, one-third of boarding passes will be provided via mobile phones

  • 66% of users prefer restaurants with reward programs, and if discounts are offered, 78% of users will use mobile apps.

Most importantly, mobile devices will continue to exist. In fact, it will only occupy a more important position in consumers’ daily lives, so your hotel business must be fine-tuned to make it fit most mobile devices.

The hotel industry has invested heavily in online marketing (approximately $6 billion in 2016, which can give you an idea) and use it to attract customers and drive conversions. However, online interaction using only paid advertising quickly lost its appeal.

More and more companies are rethinking their strategies and trying to incorporate the mobile experience at every stage of the travel experience-from research to sharing feedback about the journey and their hotel stay.

The role of mobile phones in the research phase

Before, your travel research did not necessarily involve surfing the Internet. After a short online search, you will call the travel agency and trust him to offer you a discount on the entire “package”.

Today, travelers are proud of their “research skills” and ability to plan outstanding experiences, while also getting the best prices for themselves. Many of their research took them to social sites such as Facebook, Pinterest, and Instagram, as well as user review platforms such as TripAdvisor and Lonely Planet.

This means you must incentivize existing customers to share their journey online. Signing in, commenting, sharing photos, using custom hashtags, and writing blogs are popular strategies for inviting contributions.

However, don’t just leave all this to the guests. Hotels should also actively participate in the creation and distribution of high-quality content. Focus on the value-driven things and make your potential consumers think”These guys seem to know what they are talking about while traveling, so I will help them check it out!“And don’t forget to optimize the content to read on your smartphone, because finding it on a PC is an outdated method. Also, please work with experts, experts and influencers to enrich your content and increase its credibility.

Now that you are creating valuable content, make sure you can find it on Google. Develop a reliable SEO strategy to gain the upper hand in search results. In addition, get the Google business information of your hotel, and maintain NAP (name, address and phone number) consistency among platforms such as Yelp, Yahoo, Foursquare, and TripAdvisor.

The virtual concierge service is even better. Guests can access this service on their mobile phones, allowing them to view hotel facilities, view local attractions, and even view upgrade opportunities. You should also take advantage of video for online tours.

From booking to arrival

There is always a time gap between the time a guest makes a reservation and the time they arrive at the hotel. This period is rarely used by companies, but after some thinking, you can contact your customers and provide value-added services.

Communicate with your visitors on their mobile phones, but not by sending spam. Provide them with useful information about the area, introduce them to sightseeing spots, and inform them of events happening around the hotel. And, if they need something, ask them to book a seat using their smartphone.

You can even eliminate check-in lines and other processes with the help of mobile apps. Guests can choose their own room, choose additional components, and can easily check in to better control their stay. Not only will this free up your employees to work on other aspects of the business, but you will also earn Brownie points for being proactive.

Hotel lobby and accommodation

People will ignore your lobby because there is nothing there to attract their interest, except for the ridiculous seating arrangements and the creepy silence. You can change it and use this space to actually interact with guests through your phone.

SoftBank’s humanoid robot Pepper is one of those innovations that really caught my attention. This robot is a great way to guide customers to use all the mobile services you may have, while also paving the way for membership services and procedures.

Pepper can be programmed to chat with customers, answer questions and give instructions-its functions are similar to Amazon’s Alexa. However, with Pepper, there is a robot in front of the customer, which can dance, look around, play music, light up, blush, and even take selfies with passersby.

Pepper can even capture email addresses and phone numbers, and can be programmed to send messages to customers, as well as point to your mobile applications, membership plans and other information before and after your hotel stay. With Pepper, you can capture the data you need to create a truly personalized experience for your guests. This is of Most hotels now prefer mobile devices.

Finally, your application

Maybe you are thinking when we can solve this problem, because we cover almost everything else. We will not try to convince you why you need an app, but know that having a mobile website is not enough. The application itself can increase your customer engagement to a new level, and in industry competition, you should take advantage of mobile as much as possible.

The ideal application should have the following characteristics:

  • Ergonomic design, intuitive user interface

  • Choose basic functions carefully

  • Brand consistency

  • Cross-platform compatibility (iOS, Android, etc.)

  • Convenient way to book

  • News-local and industry related

  • Backend analysis

  • Photo Gallery/Virtual Tour

  • Floor plan

  • Membership program integration

  • Event calendar

  • Flight information, weather updates, dynamic

  • Social network sharing tips

As technology becomes more personalized and mobile, your involvement in the hotel sector should not lag behind. Although these suggestions are extensive, please consider implementing some (if not all) of them to see how your engagement can improve-personal experience is the best teacher.

Having said everything, mobile interaction truly enables you to interact with guests in a personalized and more proactive way, which really brings miracles to your brand image. In addition, it allows you to surpass the chaos of competition, which seems to me to be a win-win!


How can small hotels reduce the impact of room price parity

The term room price parity always shocks hoteliers, and may even become a growth obstacle for new and old players. Room rate parity is the practice of maintaining consistent and the same room rate on the same room type across all distribution channels/booking platforms (regardless of the hotel’s own website or OTA), regardless of the commission earned by the OTA. The purpose of this exercise is to create a level playground for all players. Both the hotel and the OTA must agree to rate parity when signing the OTA.

Sometimes, this flat field makes it difficult for new players to participate in this fierce game, and even suffocates to death before they spread their wings.

How should hotels treat price parity?

The emergence of room rate parity is to protect the interests of OTAs, in case hotels can lower their website rates and cut OTAs.

Why do hotels rely heavily on OTA?

OTA provides a ready-made platform for any hotel to book from the first day it enters the online booking world. They don’t have to spend big money on marketing, they can make money just by negotiating better deals with the right OTA. Hotels can easily consider OTA commissions as their marketing costs, but the success rate is higher. Therefore, the advantages provided by OTAs to hotels offset the disadvantages of hotel price parity to some extent.

What are the challenges facing the price parity of emerging and small hotels?

In small and new hotels, every booking is critical. It has become very difficult for hotels to pay huge commissions to OTAs from the already meagre profits. Here, direct booking can prove to be a game changer. However, in the absence of promotions and price manipulation, obtaining direct bookings can be a daunting task. Many times, the OTA will ask the hotel to keep in touch with any promotions or discounts on their website. In order to prevent violations of the “rate parity” clause, sometimes small hotels exclude all room types from OTAs and sell them on their websites at their own prices.

For small hotels, it is difficult to compete with OTAs for prices, because it is well known that OTAs will lower their prices below the agreed price by reducing commissions. We are not living in a perfect world!

This requires hotels to check the prices of various OTAs to maintain their price competitiveness. If the OTA channel is not directly linked to the hotel’s PMS system through the channel manager, the rate parity will be more difficult to manage. Then, hoteliers must log into multiple systems to update their room rates. However, if the hotel uses hotel technology tools to manage all these functions, it will become easier and faster.

Few people think that in this case, the small hotel is trapped between a rock and a difficult place. As the saying goes, because on the one hand, they have no marketing budget to achieve the effects provided by OTA. On the other hand, it is difficult for them to pay huge commissions to OTAs. In addition, OTA brought them business. Therefore, the hotel hopes to attract more direct bookings. However, this course requires more dollars for marketing. They are in this vicious circle.

Here are some strategies that hotels can use to meet the challenge of price parity

Create a bundle

Hotels can add free parking, Wi-Fi, wine tasting, free breakfast, sightseeing, free pick-up and other services to increase the same price as the OTA price to maintain an advantage. Charges to OTAs without violating price parity regulations, because at the same price, the hotel offers more favorable prices than OTAs.

Reduce your price to a small audience.

Hotels can lower prices for age groups, categories, close user groups (CUG) or mobile app users. Run email promotions for CUG members or book via mobile apps. This can help them promote direct bookings on their website and mobile apps without violating the rate parity clause.

Loyalty programs and customer engagement

Another way to promote direct booking is loyalty programs. Loyalty programs can not only save OTA commissions, but also bring many benefits. Making repeat bookings from loyal customers is much cheaper than acquiring new customers. Most importantly, hotels are aware of their choices and preferences so that they can better serve them. This has won a good reputation for the brand and paved the way for more direct bookings.

Use meta search engine

Meta search engines like TripAdvisor and Trivago can be seen as the savior of small hotels. Small hotels can even rank first in TripConnect because it applies to the PPC model, which is different from OTA commissions. Metasearch engines are very popular among consumers because they not only provide comparisons between different attributes, but also allow them to choose the cheapest channel to book hotels. If direct booking is considered more reliable, then the difference is usually not large, and it is usually seen as a consumer who uses direct booking.

User-friendly website and booking process

To facilitate direct bookings, hoteliers must ensure that they have the necessary infrastructure to attract and promote direct bookings, for example-a comprehensive user-friendly website with a clean interface that provides all necessary information without searching. In addition, hoteliers must ensure that the booking process is simple and not cumbersome, so as to avoid potential customer backlash. OTA has obvious advantages in this sector, but hotels have no choice but to make their online infrastructure comparable to OTA.

Through the above discussion, we can assume that although a parity agreement can reduce direct bookings at any hotel; there are many factors that prove that OTA is actually a good partner with the hotel. Hotels can use several bypass strategies to alleviate the conflict with rate parity, while enjoying a large number of bookings from OTA


9 tips for booking the cheapest hotels

The hotel is comfortable and expensive. However, if you follow some simple tips, you can get great deals at the hotel. In this article, we will share with you some tips that can help you save a lot of time and money. Read on to learn more.

1. Get price alerts

Price alerts can provide a lot of help. If you register in a kayak, you can get price alerts for many hotels where you might want to stay. After the price drops, your phone will receive an alert.

2. Cancelled booking

When people cancel their reservations at the same time, many sites provide accommodation. You can get these rooms at a lower price.

3. Benefit from coupon transactions

It is also a good idea to check coupon sites such as Living Social or Groupon.

4. Use your credit card points

If you spend a certain amount in a given period of time, your credit card company may offer many bonus points. Sometimes these points also allow you to book a hotel room. Therefore, before going on your next trip, don’t forget to call your bank to see if you can benefit from this type of transaction.

5. Enjoy membership discount

Another way to get an impressive membership discount is to join some good travel organizations. This can save you a lot of global accommodation costs.

6. View last minute transactions

You can also check Priceline’s express transactions. Although this type of transaction can save you a lot of money, it does not guarantee that you can book the room you want. If you have no problem, you can try it.

7. Check out tonight

This app can help you book at the last minute. You may get luxurious hotel rooms at discounted prices.

8. View Yonderbound’s comments

You don’t have to be a travel blogger. If you are a traveler, you can register on this website to leave a review of your accommodation. It’s like Trip Advisor, but the difference is that if someone books a room after reading your review on Yonderbound, you will get a large portion of the profit.

9. Call to know the best price

This is another good suggestion. Before booking online, you should call the hotel to find out if they have a discount. You can at least get the same transaction as you found earlier on the Internet.

However, in the best case, you can get a room upgrade for free. This is a good idea if you are going on vacation for a few weeks, as hotels tend to offer great deals for travelers who want to stay longer.

So these are some tips and tricks to help you get the best hotel deals for your next vacation.


What every traveler should know about booking a hotel

There was a time when booking a hotel was as simple as answering a phone call and booking a room within a specific time. Depending on how you travel, you sometimes encounter misfortune and have to book on the same day and hope to get the best booking, but in short, booking a hotel room is not a big deal.

OMG, things must have changed! When the occasional hotel room “booker” decides to make a reservation, nervous sweat begins. The palm became damp and cold, the internal temperature began to rise, and the sound began to crack. The current problem is that we are often bombarded by radio advertisements, telling us that using technology can find better deals. Online bookings, booking apps, and email and SMS alerts for price drops have now become ways to book hotel rooms, not necessarily the right way, but a wise way. Of course, no one wants to be stupid, right?

First, let’s keep it simple. First of all, you always have to make sure that you book the correct date at the correct hotel. In other words, you have correctly stated the basic information before you start. This may seem common sense, but you will be surprised that people often try to book hotel rooms with incorrect information.

You also want to make sure to try and book as early as possible. Even though this is not always possible, it can really help you get out of trouble faster than waiting until the last minute to book. You can also avoid the problem of not having reserved space due to bringing people into town on the calendar. An example is trying to book a hotel near the beach during spring break.

It is worth thinking about how to book, so that you can avoid having to face overbooking, tight time and heavy travel windows. For example, if you travel on weekends, try to book a room at a hotel that tends to book business. Similarly, if you travel during the week, you prefer to stay in a hotel that feels more like a “vacation”. In this way, you always try to reverse the flow of general travel.

Finally, here are some inputs for online and discount booking apps and websites-you can choose any. In fact, you can save some online booking fees in some way, but you may open your identity until you make a reservation at a mysterious hotel where you don’t know your identity after making the reservation. In some cases, you must also act quickly to use hotel booking transactions to obtain prices, and you may not be able to do so immediately. It is also important to understand the information about being “walked” by the hotel. “Walk away” means that if the hotel cannot meet your booking requirements, it will stay overnight elsewhere. Suppose that the “no performance” hotel is overbooked. According to the method and time of your booking, the priority of indirect/third-party booking is lower. If you unfortunately make a hotel booking where everyone is present at the hotel, you will “stagger”.

Unexpectedly, in many cases, booking a hotel directly with the hotel directly by phone or through your own website is the best way to book and can provide you with the most discounts. Whether through loyalty programs, flexible price negotiations, or regular customers, connecting the old-fashioned approach seems to be the best choice for handling your travel accommodation.


Hotel operators no longer worry about booking lead time and customer buying behavior

The rules of online hotel marketing have changed for several years, and it has been effortless in the hotel industry. There are so many OTAs, Metasearch websites, destination websites, and tools such as the latest booking apps/mobile apps that the average traveler uses more than a dozen websites before making an online booking. Don’t ignore the fact that travelers often switch between mobile phones, laptops, iPads, etc. to conduct research and book travel. Hotel revenue management tools These challenges are minimized.

The ever-changing buying behavior of travelers and the increasing use of online/mobile travel tools have brought both challenges and opportunities to hoteliers. All of the aforementioned platforms provide real-time data and more detailed information about consumers’ online journeys. Therefore, all the reasons why all hotels should start tracking prices through mobile apps are established.

Increased use of smartphones, consumers who have been eager for transactions, last-minute booking applications and penalty-free bookings on mobile devices have made competition in the hotel industry more intense. These are just a few factors that make the hotels booked by travelers are getting closer to their check-in dates. According to most experts and the latest data, the booking lead time has been greatly reduced.

If your hotel keeps lowering prices during last-minute bookings, you will lose a lot of income sources, especially those that are booked through OTA, and you will lose more due to high third-party commissions.

However, there are some ways to deal with the new trend of rapidly shrinking booking windows:

Don’t worry, make the most of it

Hotel operators do not have to bother to narrow the booking window, but should start to focus on how to turn it into their greatest advantage. Develop strategies through dynamic booking recovery activities to convert the best prospects faster.

Research results show that millions of travelers with long booking windows are often ignored by hoteliers because they are likely to turn into customers.

Pay special attention to potential customers who have already visited your site and searched for ad inventory on dates that coincide with your business downturn.

It turns out that this is a huge opportunity to recapture lost potential customers, turn them into booking opportunities and improve the days that have suffered from extremely short booking windows! You can make more direct bookings and save commissions.

Understand occupancy forecast

Efficient revenue management tools can easily provide you with forecasts for each check-in date. Equipped with this feature, you can easily determine the days/weeks leading to lower ADRs and occupancy rates, and define your pricing strategy accordingly.

Capture email addresses of website visitors for retargeting

After online potential customers search for rooms on selected dates, they will be asked to enter their email addresses during the booking process. This way, if they abandon their booking halfway, you can now get the contact information needed to relocate them.

Send customized offers

After potential customers abandon their booking, please send them a special offer email with a personalized greeting to thank them for considering your property and provide a limited time incentive to book your hotel directly. Of course, these offers reduce your net room revenue, which is still less than the commission you pay on OTAs or other sources of last-minute bookings.

Reward visitors who have been shown They are willing to book with you or almost complete the booking within the target time; you can close more bookings as soon as possible. Therefore, the worry of short booking windows is reduced.