We will be in-depth positioning in the short term, but when we discuss the advantages of Facebook here, we can give a broad explanation here. This social network can help advertisers gain insight into their user base and target ads to very specific groups of people. Since it is a social networking site in the first place, it makes sense for Facebook to have this feature.
Unlike Google, which only relies on keyword matching, Facebook can help advertisers attract them based on their age, location, interests, hobbies, and age. Interest-based targeting is especially useful for advertisers who have unique products or services that are not attractive to the general audience.
One of the biggest benefits of Facebook positioning is its potential ability to not only achieve results, but also save money for advertisers. The positioning function on Facebook is so precise that “waste” clicks usually go unnoticed. The reality is that if the advertisement shows the progress of the user through the website, then Facebook has good reason to believe that people will be interested in the products or services provided.
Although this positioning works well for Facebook advertisers, it also shows Facebook’s desire to improve the user experience. It is truly committed to showing users only ads that show more information they might like to see or learn. All in all, Facebook’s targeting methods are special for users, and they are great choices for advertisers who take certain demographic information seriously.
Interest-based advertising targeting
Interests is one of the best (and easiest) Facebook advertising targeting options because interest targeting allows you to target people who are particularly interested in topics related to your product. For example, you can target people who are interested in your competitors or your broader market segment, or magazines and blogs that cover your market.
To locate based on interests, you can browse a menu with hundreds of interests or just type in one interest so that Facebook will suggest other related topics to you.
Interests are based on the likes and interests of Facebook users, the apps they use, the pages they like, etc. Adding more than one interest will target people with at least one interest, so you will expand your reach.
Behavior-based advertising targeting
Unlike “precise interest”, “behavior” allows you to target users based on purchase history, events they like, personal anniversaries, etc. Facebook collected this data, analyzed many factors and used external data sets.
They are not always useful, but when they work, they will play a big role! For example, you can target people who are currently traveling or planning their next trip… If you are in a hotel, tour, or event booking market, then this is priceless. Check them out and you will find that they should serve your business.